Ελληνικά | English
CRM
CRM provides support to business processes such as sales, marketing and service. Each customer has its own contact record and each interaction with a customer is added to a customer's contact history. Staff can then retrieve information on customers from the database when needed.
CRM covers the collaboration with customers, for a variety of different purposes, including feedback and issue-reporting. Collaboration is achieved through various methods of interaction such as web pages, email, automated phone service (Automated Voice Response AVR) or SMS.
CRM software aids the analysis of customer data for a variety of purposes, such as, design and execution of marketing campaigns, analysis of customer, management decisions.
CRM is not just a technology, but rather a comprehensive approach to an organization's philosophy in dealing with its customers. This includes policies and processes, customer service, employee training, marketing, systems and information management. Therefore the adoption of a CRM solution requires a holistic approach to that direction.
WebAware provides CRM solutions for small to medium sized companies. Some of the commonly provided functionalities are:
- Sales Management
- Lead management
- Contact management
- Opportunity management
- Account management
- Activity management
- Marketing Automation
- Sales forecasting
- Team management
- Real-time reminders and alerts
- Email Marketing
- SMS Marketing
- Reports
- Online Collaboration
- Newsletter
- System Administration